Mail marketing solutions

1. Mailing marketing planning

Business scenarios based on a company will have different marketing goals

For example, is a business enterprise, can send new information to the old customer repurchase purposes; or a knowledge based software company, push send after the blog content selection, obtain the user's trust, or is an educational organization, push free classes, get the user registration information.

In the planning, to determine the location of the crowd, such as push is an exhibition information, there are certain requirements to the target population on location related registration and subscription ~ and send the purpose, such as for registered users to send product updates, to subscribers to send a selection of blog articles.

In the last part of the plan, we need to have a clear expectation for the effect. Setting the quantitative goal of mail marketing will generally be based on the opening rate and click through rate.

2. Content making:

The content production should pay attention to several details, how the copywriting is written, what pictures are selected, which place is added to the link, which position is placed by the button.

After preparing the material, we build the mail body to make the overall structure beautiful and generous. If the trainee is not born with technology and cannot knock the code, we can use the EDMS mail marketing platform's visual mail template editor.

3. Target address collection

The collection of mailbox addresses is largely related to the final effect. The best way is to use the relevant high value content to get the target address, so that the address of the collection is more accurate.

4. Send mail

Before sending formally, you send yourself the test as the target. And check the compatibility of the mail client. Determine the formal sending time

5. Data statistics

Because EDMS mail marketing has the characteristics of data tracking, it can recover the data of all dimensions. Such as opening rate, click rate, etc. The EDMS mail marketing platform can count these data in detail, providing data support for the later phase of data analysis.

6. Analysis and optimization

EDMS mail marketing platform believes that the use of large data in mail marketing is much more beneficial

First, it is to avoid waste of resources.

Second, the use of big data aided analysis can also better grasp the potential interests, psychological characteristics, economic strength and behavior habits of potential consumers, so as to make targeted improvement and improve service level.

Application Technology:

asp.net,js,MVC

template Mailing：JS,jQuery

Photo poster making:Js,jQuery,bootstrap,nodejs

Database: sqlserver, stored procedure

Statistical chart:echarts